To set up Google Local Services Ads, create an LSA account for your firm, complete Google Screened verification (license and background checks), build your profile with practice areas and service areas, gather reviews, set a weekly budget, and answer every lead immediately. Response speed and reviews strongly affect how often your ad is shown.
Step 1: check eligibility
LSA for legal services is available in many U.S. markets. Confirm your practice areas and locations are supported.
Step 2: complete Google Screened verification
Google runs checks that typically include bar license verification and background checks for attorneys, plus business verification. Allow time for this.
Step 3: build your profile
Step 4: reviews
Reviews on your profile influence ranking and clicks. Ask satisfied clients consistently.
Step 5: budget and bidding
Set a weekly budget and choose a bidding approach. Start modestly, measure leads and signed cases, then scale.
Step 6: answer every lead
LSA rewards responsiveness. Answer calls live, respond to messages quickly, and mark lead outcomes in the dashboard.
Step 7: dispute invalid leads
Use Google’s process to dispute leads that don’t qualify under its policy.
Let IronFlow Advertising set it up
IronFlow Advertising sets up and manages Local Services Ads for law firms, including profile, budget and lead handling, and pairs it with exclusive, pre-screened leads for extra case volume.
One partner for all of your legal marketing
IronFlow Advertising is a full-service legal marketing company for workers’ compensation, personal injury and motor vehicle accident, SSDI, and lemon law firms. We handle exclusive pre-screened lead programs, SEO and local SEO, Google Ads and Local Services Ads management, Meta and social advertising, law firm websites, content marketing, and review and reputation management, all measured on cost per signed case. Every lead we deliver is screened against your criteria, SMS-verified, delivered in real time, and never resold. Book a consultation or call (251) 233-4916.
Frequently asked questions
How long does Google Screened verification take?
It varies. Plan for several weeks and submit documents promptly.
Are LSA leads exclusive?
A given call or message goes to your firm, but the person may also contact other firms from the same search.
Written by the IronFlow Advertising team
IronFlow Advertising builds exclusive lead generation campaigns for law firms, lenders, insurance agencies, and home service companies. Questions about anything in this article? Call (251) 233-4916 or send us a note.